About Me

Find out more about my background, experience, and what it’s like working with me.

My Story

Prior to my copywriting career, I spent three years working as a beauty consultant at Boots (No7) and Kiehl’s. Around the same time, I started a beauty, fashion and lifestyle blog to share my passions.

Alongside university, I continued to blog in my spare time and began contributing to other publications too. I completed an internship at the Press Association, creating editorial copy for B2C brands, and at London Fashion Week, assisting backstage at fashion shows.

After graduating with a degree in English Literature, I secured my first full-time copywriter role at an inbound marketing agency and leading HubSpot partner, where I expanded my skill set to include the B2B space. Since then, I have worked in a variety of in-house roles.

Outside of work, I live in semi-rural Oxfordshire with my husband and can often be found planning my next home décor project!

Why choose me as your senior copywriter?

  • Working across a variety of agency and in-house roles.

  • Spanning beauty, fashion and lifestyle as well as technology, financial services, advertising, supply chain, digital marketing, the public sector, and more.

  • Trained by HubSpot Academy.

  • Graduated from Royal Holloway, University of London.

My credentials include:

Testimonials

  • "Alice is an accomplished copywriter with strong organisation skills and an eye for detail — all the things you want from somebody tasked with creating your content. Over the years, I've known her to turn her hand to a wide range of copywriting, from editorial and how-to guides to industry white papers and social posts. She works deliberately and with due consideration for both the intended audience and what her content needs to achieve."

    — Thomas Brown PhD, Principal Copywriter, BabelQuest

  • "I can wholeheartedly recommend Alice for any content needs. She has the key ability to listen carefully to any brief and deliver the right level and quality of content needed every time. Working with us in NearForm, Alice consistently delivered to quality in planning, research, writing and articulation with minimum fuss. From her overall experience in different sectors - Alice can also layer in the right commercial aspects as needed to deliver value from content."

    — Ger O’Shaughnessy, Head of Propositions, NearForm

  • "Alice is an exceptionally talented inbound marketeer and content manager who has mastered her craft of navigating deep technical solutions and bringing them to life to resonate with the wants and needs of the business. Her experience on both client and agency-side sets her apart and her knowledge and experience of inbound is second to none."

    — Lisa White, Former Marketing Director, Appsbroker

  • "Alice is a fantastic copywriter with a great eye for detail and the ability to convert complex ideas and concepts into great content. She is always very professional in her work and a pleasure to work with."

    — Tony Dolan, Former Head of Marketing, Connect

  • "Alice works on our behalf as a content writer. She is extremely talented, taking the time to research and really understand our topics, bringing them to life within our website through blog articles. Alice is very easy to work with, having a very understanding approach to our business and being able to translate any given topic into an interesting article."

    — Graham Jones, Regional Director UK & Ireland, Mitsubishi Logisnext

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