Portfolio

Explore a small selection of my recent work in the B2C space, featuring copy examples across beauty, fashion and lifestyle.

HEALTH & BEAUTY COPYWRITING

Copywriting Examples: Health & Beauty

  • Destination Glow

    Unleash your inner glow with our new Vitaglow Hydraboost range, infused with hyaluronic acid, goji berry extract and vitamin C to deeply hydrate your skin and reduce the first signs of aging. Shop the collection »

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    Website copy for a high street beauty brand

  • Rêve de Vanille Eau de Parfum

    Sweet, sensual, nostalgic. Rêve de Vanille is a subtle yet captivating blend of pure Madagascan vanilla and tonka bean paired with romantic violet notes, layered on a comforting base of musk and sandalwood for the ultimate ‘vanilla girl’ scent.

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    Product description for a boutique fragrance house

  • Triple the Benefits

    Make every day a good hair day with our famous triple-complex oil blend, now available in a complete haircare regime to protect your locks from root to tip. Inspired by our signature Triple Blend Nourishing Elixir, discover the full range for salon-worthy shine and softness at home. Shop the collection »

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    Website copy for an affordable haircare brand

  • The Best Essie Nail Polish Colours Revealed

    Searching for the best Essie nail polish colours? Here are the top five shades you need in your collection (plus one bonus product to complete your manicure).

    Read the article

  • Vitaglow Hydraboost Serum

    Unleash your inner glow and combat the first signs of aging with the new Vitaglow Hydraboost Serum, infused with hyaluronic acid, goji berry extract and vitamin C to deeply hydrate your skin and reduce fine lines and hyperpigmentation. For best results, apply morning and night.

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    Product description for an affordable beauty brand

  • Oat Power

    Wave goodbye to dry, itchy skin and say hello to the soothing and softening power of oats with our new Derma Protect range, formulated specifically to care for even the most sensitive of skin. From gentle body washes to hydrating sprays and nourishing lotions, our naturally-derived ingredients create a 48-hour protective barrier for long-lasting comfort. Shop now »

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    Website copy for a sensitive skin brand

  • Triple Blend Nourishing Elixir

    Why choose one when you can have three? Protect your locks and add shine with our lightweight yet hydrating Triple Blend Nourishing Elixir, infused with a powerful trio of jojoba, argan and almond oil for soft, salon-worthy results at home.

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    Product description for an affordable haircare brand

FASHION & JEWELLERY COPYWRITING

Copywriting Examples: Fashion & Jewellery

  • Coco Cropped Blazer

    New in your rotation: suit up and turn heads in our classic cropped Coco blazer and give your capsule wardrobe a polished update. Designed in-house, this piece is crafted in 70% Italian wool and 30% nylon for standout style that’s made to last.

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    Product description for a contemporary fashion house

  • Cool Tones Calling

    Succumb to your silver obsession. Shop our sterling silver jewellery collection featuring silver pendant necklaces, silver bracelets and silver rings - perfect either for stacking or simply worn alone to achieve a personalised and stylish look. Shop now »

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    Website copy for a demi-fine jewellery brand

  • Elodie Leather Crossbody

    Searching for the one? Meet Elodie, your go-to crossbody companion for everything from daily errands through to spontaneous nights out in the city. Available in black, bordeaux and tan pebbled leather, she’s sure to become a staple in your collection.

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    Product description for a high-end high street retailer

  • 10 Ways to Use Your Elizabeth Scarlett Pouch

    Elizabeth Scarlett’s everyday pouches continue to be among their bestsellers. Renowned for their style and versatility, here are 10 ways to use yours.

    Read the article

  • Elegance Refined

    It’s the small details that matter - from the meticulous stitching on our handbags, to the sharp silhouettes in our tailoring. Moda 44 brings a fresh new take to modern dressing, blending classic silhouettes with unexpected, trend-led details to deliver stand out style. Learn more »

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    Website copy for a contemporary fashion house

  • Sadie Sapphire Ring

    Make a statement with the sparkling Sadie ring, bejewelled with hand-selected sapphires from Australia and expertly crafted by skilled artisans. Available in 14K yellow gold and white gold to suit your style.

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    Product description for a luxury jewellery brand

  • Heritage Heroes

    The Heritage Collection is here: a celebration of an era gone by, where classic British style meets modern practicality. Featuring traditional fabrics and patterns like wool herringbone and cotton velvet, these pieces are sure to elevate your wardrobe. Top picks include the Elsie Wool Herringbone Blazer and Charlotte Cotton Velvet Headband. Shop the collection »

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    Website copy for a quintessentially British fashion brand

  • Wedding Ideas on a Budget: The Ultimate Guide

    Looking for wedding ideas on a budget? Discover purse-friendly wedding outfits, everlasting bridal party flowers, DIY wedding decor and wedding cake from the high street.

    Read the article

LIFESTYLE & INTERIORS COPYWRITING

Copywriting Examples: Lifestyle & Interiors

  • The Joy of Sleep

    As the nights draw in and the cooler months set in, now’s the perfect opportunity to elevate your nighttime routine. Create your own sleep sanctuary with our 200 thread-count Egyptian cotton bedsets, sumptuously soft throws and comfy cushions. Shop all bedroom »

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    Website copy for a luxury homeware and lifestyle retailer

  • Caramel Cocoa

    Hot chocolate - but not as you know it. Our Caramel Cocoa Hot Chocolate blends Fairtrade milk chocolate with delectable caramel for a sweet and satisfying pick-me-up. Simply swirl into hot milk, sit back and enjoy. Mini marshmallows optional.

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    Product description for a British food and beverage retailer

  • Scents of the Summer

    It’s the moment you’ve been waiting for. Scent your home to celebrate the new season with evocative fragrances that represent what summer means to you - from relaxed garden parties through to glorious beach days. Now’s also the time to rediscover your old favourites, like Geranium & Orange Blossom and Sea Salt & Sage. Shop all summer fragrance »

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    Website copy for a luxury homeware and lifestyle retailer

  • 10 Ways to Use Your Elizabeth Scarlett Pouch

    Elizabeth Scarlett’s everyday pouches continue to be among their bestsellers. Renowned for their style and versatility, here are 10 ways to use yours.

    Read the article

  • Eloise Egyptian Cotton Bedset

    Update your bedroom decor and drift off with the Eloise Egyptian Cotton Bedset, featuring a sumptuously soft 200-thread count cotton duvet cover complete with two matching pillowcases. Available in a double, king and super king size.

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    Product description for a luxury homeware retailer

  • New Beginnings

    Spring has landed. Breathe new life into your home with our exquisite homeware pieces reflecting new beginnings. Shop the collection »

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    Website copy for a luxury lifestyle brand

  • Florence Fluted Wall Lamp

    Add ambiance and sophistication to your living space with the Florence Fluted Wall Lamp, perfect for dark corners and alcoves. Featuring an antique brass finish and simple curved details, it’s a modern-meets-traditional take on subtle mood lighting. Opt for a pair to amp-up the impact.

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    Product description for a high-end homeware retailer

  • Wedding Ideas on a Budget: The Ultimate Guide

    Looking for wedding ideas on a budget? Discover purse-friendly wedding outfits, everlasting bridal party flowers, DIY wedding decor and wedding cake from the high street.

    Read the article

  • Mood Boosting Accessories

    Step into spring in style with our carefully curated selection of cheerful homeware pieces to boost your mood. Shop new in homeware »

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    Website copy for a mid-range homeware retailer

Testimonials

  • "Alice is an accomplished copywriter with strong organisation skills and an eye for detail — all the things you want from somebody tasked with creating your content. Over the years, I've known her to turn her hand to a wide range of copywriting, from editorial and how-to guides to industry white papers and social posts. She works deliberately and with due consideration for both the intended audience and what her content needs to achieve."

    — Thomas Brown PhD, Principal Copywriter, BabelQuest

  • "I can wholeheartedly recommend Alice for any content needs. She has the key ability to listen carefully to any brief and deliver the right level and quality of content needed every time. Working with us in NearForm, Alice consistently delivered to quality in planning, research, writing and articulation with minimum fuss. From her overall experience in different sectors - Alice can also layer in the right commercial aspects as needed to deliver value from content."

    — Ger O’Shaughnessy, Head of Propositions, NearForm

  • "Alice is an exceptionally talented inbound marketeer and content manager who has mastered her craft of navigating deep technical solutions and bringing them to life to resonate with the wants and needs of the business. Her experience on both client and agency-side sets her apart and her knowledge and experience of inbound is second to none."

    — Lisa White, Former Marketing Director, Appsbroker

  • "Alice is a fantastic copywriter with a great eye for detail and the ability to convert complex ideas and concepts into great content. She is always very professional in her work and a pleasure to work with."

    — Tony Dolan, Former Head of Marketing, Connect

  • "Alice works on our behalf as a content writer. She is extremely talented, taking the time to research and really understand our topics, bringing them to life within our website through blog articles. Alice is very easy to work with, having a very understanding approach to our business and being able to translate any given topic into an interesting article."

    — Graham Jones, Regional Director UK & Ireland, Mitsubishi Logisnext

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