Alice Uzzell, Senior Copywriter

Helping ambitious brands tell authentic and inspiring stories, capture their ideal audience, and convert prospects into loyal customers.

I’m a UK-based senior copywriter with over seven years of experience working both agency-side and in-house. I also hold a BA (Hons) degree in English Literature from Royal Holloway, University of London.

I’m well-versed in crafting carefully considered, impactful content for a variety of formats, including: blog articles, website copy, brochures and collateral, product descriptions, marketing and sales emails, social media posts, ad copy, case studies and long-form content.

My personal interests lie in health and beauty, fashion and interiors — and I’m interested in hearing about opportunities in these areas.

Background and Experience

Smartphone, open notebook and herbal tea flat lay

Today’s consumers are more informed than ever and actively seek out information and social proof to support their purchasing decisions. Search engines are becoming increasingly sophisticated as customers’ needs evolve. And now, AI marketing tools are readily available.

To grow your brand in a competitive marketplace, you need a deep and nuanced understanding of your customers’ challenges and how to solve them. But that’s not all — you need to speak their language and spark a human connection.

Balancing content marketing and SEO best practices with creativity, I’ll help you clearly communicate your brand’s value, while placing your customers at the heart of your story.

Content Approach

Laptop, dried flowers in vase and open magazine on desk

Are you the Head of Marketing for an established company in need of editorial support, or a small business owner who’s eager to grow their brand presence through content marketing?

From SEO website copy that still sounds like you, to well-researched blog articles answering your audience’s frequently asked questions, I can help you join the dots in the customer journey.

Need support creating a long-term strategy? I’m also adept at producing comprehensive content strategies that drive business objectives, including content calendars and tone of voice guidelines.

Work With Me

Pen, blank paper and notebooks flat lay

Testimonials

  • "Alice is an accomplished copywriter with strong organisation skills and an eye for detail — all the things you want from somebody tasked with creating your content. Over the years, I've known her to turn her hand to a wide range of copywriting, from editorial and how-to guides to industry white papers and social posts. She works deliberately and with due consideration for both the intended audience and what her content needs to achieve."

    — Thomas Brown PhD, Principal Copywriter, BabelQuest

  • "I can wholeheartedly recommend Alice for any content needs. She has the key ability to listen carefully to any brief and deliver the right level and quality of content needed every time. Working with us in NearForm, Alice consistently delivered to quality in planning, research, writing and articulation with minimum fuss. From her overall experience in different sectors - Alice can also layer in the right commercial aspects as needed to deliver value from content."

    — Ger O’Shaughnessy, Head of Propositions, NearForm

  • "Alice is an exceptionally talented inbound marketeer and content manager who has mastered her craft of navigating deep technical solutions and bringing them to life to resonate with the wants and needs of the business. Her experience on both client and agency-side sets her apart and her knowledge and experience of inbound is second to none."

    — Lisa White, Former Marketing Director, Appsbroker

  • "Alice is a fantastic copywriter with a great eye for detail and the ability to convert complex ideas and concepts into great content. She is always very professional in her work and a pleasure to work with."

    — Tony Dolan, Former Head of Marketing, Connect

  • "Alice works on our behalf as a content writer. She is extremely talented, taking the time to research and really understand our topics, bringing them to life within our website through blog articles. Alice is very easy to work with, having a very understanding approach to our business and being able to translate any given topic into an interesting article."

    — Graham Jones, Regional Director UK & Ireland, Mitsubishi Logisnext

Compelling content starts here.

Start capturing your ideal customers through the power of words. Click the button below to start your journey today.